From day one, summer has been our muse. We’ve built our universe around the romantic freedom of endless, summer nights — and the softness of daydreaming on a sun-drenched afternoon.
Our designs have always been an ode to summer. And now, so is our name.
Our journey began in 2013 when we started as a small, independent
clothing brand in Copenhagen, guided by intuition and a passion for
creating unique signature designs.
Over time, our dedication to comfort and individuality has allowed us to expand globally. As we look ahead, we are committed to continually updating and refining our collections; We will focus on creating beautiful, summer-inspired designs for free-spirited women.
We believe in the power of inspiration and transformation, and we strive to capture that magic in every piece we create. As we look to the future, we are excited to continue evolving and growing, always staying true to our roots and our passions.
At SUMMERY Copenhagen, handloom fabrics are an essential part of our DNA. 100% cotton threads are woven by hand on pit looms or frame looms, resulting in the highest fabric quality and unique patterns.
Our handloom production involves several stages. First, cotton threads are carefully dyed according to our collection demands to avoid overproduction. After the fabrics are woven, they are inspected and any loose threads or other production errors are corrected. Finally, the fabrics are cut into patterns and sewn together into final designs. Any leftover pieces from the cuts are used to create accessories.
We are dedicated to providing high-quality garments that will be enjoyed for years to come. In 2019, we upgraded our handloom fabrics to a stronger, more durable cotton quality. Each piece is prewashed and carefully crafted.
As a clothing brand, we recognize the challenges of being environmentally conscious in today's market. We are aware of our limitations and imperfections and we try our best to take small but significant steps to offset our carbon footprint. We hope to inspire others to do the same.
As of April 2023, we will no longer use plastic packaging for our new collections. Instead, we will utilize fully biodegradable VELA clear paper bags to promote environmentally conscious shopping and reduce waste.
In addition to offering a wide selection of gently used clothes on our SUMMERY PRE-OWNED market, we also give our customers the opportunity to return their used clothes to be sold on the market. This allows their clothing to have a second, third, or even tenth chance at a new life. All pre-owned items on our market are carefully inspected and selected to ensure high quality and durability.
To further reduce fabric waste, we use leftover cuts to create classic accessories such as tote bags, scrunchies, keychains, and bucket hats. We have also changed our handloom fabrics to be made of 100% cotton, making them easily recyclable.
In partnership with FJONG, the leading rental platform in the Nordics, we also make our leftover stock easily accessible for rental options. This allows customers to enjoy our clothing without needing ownership.